Digital technologies are proliferating and transforming racism, complicating our understanding, and making contemporary racism increasingly harder to challenge. Digital racism takes many forms, such as viral memes circulating via social media platforms; the swarming of networked users targeting people of colour; hidden algorithmic classification and sorting; and the racial profiling of policing and surveillance systems. The variance and complexity of technologically mediated racisms begs the question of whether adequate attention has been paid to digital processes and environments through which race materializes. Understanding Digital Racism analyzes the digital realm as a race-making technology, by exploring the rise, dissemination, and evolution of contemporary racism. Sanjay Sharma offers an innovative approach for understanding how racism─as informational and im/material post-racial phenomena─is manifested and remade through digital technologies. Digital racism is grasped through foregrounding the sociotechnical entanglements of racism and digital technologies. An analysis of networked relations, information flows, subjectivation and affects are critical to addressing the production of digital racism.

Understanding Digital Societies provides a framework for understanding our changing, technologically shaped society and how sociology can help us make sense of it. You will be introduced to core sociological ideas and texts along with exciting global examples that shed light on how we can use sociology to understand the world around us. This innovative, new textbook: Provides unique insights into using theory to help explain the prevalence of digital objects in everyday interactions. Explores crucial relationships between humans, machines and emerging AI technologies. Discusses thought-provoking contemporary issues such as the uses and abuses of technologies in local and global communities. Understanding Digital Societies is a must-read for students of digital sociology, sociology of media, digital media and society, and other related fields.

Understanding Digital Literacies Second Edition provides an accessible and timely introduction to new media literacies. This book equips students with the theoretical and analytical tools with which to explore the linguistic dimensions and social impact of a range of digital literacy practices. Each chapter in the volume covers a different topic, presenting an overview of the major concepts, issues, problems, and debates surrounding it, while also encouraging students to reflect on and critically evaluate their own language and communication practices. Features of the second edition include: • expanded coverage of a diverse range of digital media practices that now includes Instagram, Snapchat, TikTok, Tinder, and WhatsApp; • two entirely new chapters on mobility and materiality, and surveillance and privacy; • updated activities in each chapter which engage students in reflecting on and analysing their own media use; • e-resources featuring a glossary of key terms and supplementary material for each chapter, including additional activities and links to useful websites, articles, and videos. This book is an essential textbook for undergraduate and postgraduate students studying courses in new media and digital literacies.

Rapid changes in technology and the growing use of electronic media signal a need for understanding both clear and subtle ethical and social implications of the digital, and of specific digital technologies. Understanding Digital Ethics: Cases and Contexts is the first book to offer a philosophically grounded examination of digital ethics and its moral implications. Divided into three clear parts, the authors discuss and explain the following key topics: • Becoming literate in digital ethics • Moral viewpoints in digital contexts • Motivating action in digital ethics • Speed and scope of digital information • Moral algorithms and ethical machines • The digital and the human • Digital relations and empathy machines • Agents, autonomy, and action • Digital and ethical activism. The book includes cases and examples that explore the ethical implications of digital hardware and software including videogames, social media platforms, autonomous vehicles, robots, voice-enabled personal assistants, smartphones, artificially intelligent chatbots, military drones, and more. Understanding Digital Ethics is essential reading for students and scholars of philosophical ethics, those working on topics related to digital technology and digital/moral literacy, and practitioners in related fields.

There are an increasing number of courses on digital games and gaming, following the rise in the popularity of games themselves. Amongst these practical courses, there are now theoretical courses appearing on gaming on media, film and cultural studies degree programmes. The aim of this book is to satisfy the need for a single accessible textbook which offers a broad introductions to the range of literatures and approaches currently contributing to digital game research. Each of the chapters will outline key theoretical perspectives, theorists and literatures to demonstrate their relevance to, and use in, the study of digital games.

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

Settler societies habitually frame Indigenous people as ‘a people of the past’—their culture somehow ‘frozen’ in time, their identities tied to static notions of ‘authenticity’, and their communities understood as ‘in decline’. But this narrative erases the many ways that Indigenous people are actively engaged in future-orientated practice, including through new technologies. Indigenous Digital Life offers a broad, wide-ranging account of how social media has become embedded in the lives of Indigenous Australians. Centring on ten core themes—including identity, community, hate, desire and death—we seek to understand both the practice and broader politics of being Indigenous on social media. Rather than reproducing settler narratives of Indigenous ‘deficiency’, we approach Indigenous social media as a space of Indigenous action, production, and creativity; we see Indigenous social media users as powerful agents, who interact with and shape their immediate worlds with skill, flair and nous; and instead of being ‘a people of the past’, we show that Indigenous digital life is often future-orientated, working towards building better relations, communities and worlds. This book offers new ideas, insights and provocations for both students and scholars of Indigenous studies, media and communication studies, and cultural studies.

An exploration of how issues of race and ethnicity play out in a digital media landscape that includes MySpace, post-9/11 politics, MMOGs, Internet music distribution, and the digital divide. It may have been true once that (as the famous cartoon of the 1990s put it) "Nobody knows you're a dog on the Internet," and that (as an MCI commercial of that era declared) on the Internet there is no race, gender, or infirmity, but today, with the development of web cams, digital photography, cell phone cameras, streaming video, and social networking sites, this notion seems quaintly idealistic. This volume takes up issues of race and ethnicity in the new digital media landscape. The contributors address this topic--still difficult to engage honestly, clearly, empathetically, and with informed understanding in twenty-first century America--with the goal of pushing consideration of a vexing but important subject from margin to center. Learning Race and Ethnicity explores the intersection of race and ethnicity with post 9/11 politics, online hate-speech practices, and digital youth and media cultures. It examines universal access and the racial and ethnic digital divide from the perspective of digital media learning and youth. The chapters treat such subjects as racial identity in the computer-mediated public sphere, minority technology innovators, new methods of music distribution, digital artist Judy Baca's work with youth, Native American digital media literacy, and minority youth technology access and the pervasiveness of online health information. Contributors Ambar Basu, Graham D. Bodie, Dara N. Byrne, Jessie Daniels, Mohan J. Dutta, Raiford Guins, Guisela Latorre, Antonio López, Chela Sandoval, Tyrone D. Taborn, Douglas Thomas

Although US history is marred by institutionalized racism and sexism, postracial and postfeminist attitudes drive our polarized politics. Violence against people of color, transgender and gay people, and women soar upon the backdrop of Donald Trump, Tea Party affiliates, alt-right members like Richard Spencer, and right-wing political commentators like Milo Yiannopoulos who defend their racist and sexist commentary through legalistic claims of freedom of speech. While more institutions recognize the volatility of these white men’s speech, few notice or have thoughtfully considered the role of white nationalist, alt-right, and conservative white women’s messages that organizationally preserve white supremacy. In Rebirthing a Nation: White Women, Identity Politics, and the Internet, author Wendy K. Z. Anderson details how white nationalist and alt-right women refine racist rhetoric and web design as a means of protection and simultaneous instantiation of white supremacy, which conservative political actors including Sarah Palin, Donald Trump, Kellyanne Conway, Sarah Huckabee Sanders, and Ivanka Trump have amplified through transnational politics. By validating racial fears and political divisiveness through coded white identity politics, postfeminist and motherhood discourse functions as a colorblind, gilded cage. Rebirthing a Nation reveals how white nationalist women utilize colorblind racism within digital space, exposing how a postfeminist framework becomes fodder for conservative white women’s political speech to preserve institutional white supremacy.

As the power and sophistication of of 'big data' and predictive analytics has continued to expand, so too has policy and public concern about the use of algorithms in contemporary life. This is hardly surprising given our increasing reliance on algorithms in daily life, touching policy sectors from healthcare, transport, finance, consumer retail, manufacturing education, and employment through to public service provision and the operation of the criminal justice system. This has prompted concerns about the need and importance of holding algorithmic power to account, yet it is far from clear that existing legal and other oversight mechanisms are up to the task. This collection of essays, edited by two leading regulatory governance scholars, offers a critical exploration of 'algorithmic regulation', understood both as a means for co-ordinating and regulating social action and decision-making, as well as the need for institutional mechanisms through which the power of algorithms and algorithmic systems might themselves be regulated. It offers a unique perspective that is likely to become a significant reference point for the ever-growing debates about the power of algorithms in daily life in the worlds of research, policy and practice. The range of contributors are drawn from a broad range of disciplinary perspectives including law, public administration, applied philosophy, data science and artificial intelligence. Taken together, they highlight the rise of algorithmic power, the potential benefits and risks associated with this power, the way in which Sheila Jasanoff's long-standing claim that 'technology is politics' has been thrown into sharp relief by the speed and scale at which algorithmic systems are proliferating, and the urgent need for wider public debate and engagement of their underlying values and value trade-offs, the way in which they affect individual and collective decision-making and action, and effective and legitimate mechanisms by and through which algorithmic power is held to account.