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Product Details :
Genre | : Business & Economics |
Author | : Pradip Thomas |
Publisher | : Zed Books |
Release | : 2004-11 |
File | : 348 Pages |
ISBN-13 | : 1842774697 |
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Publisher Description
Genre | : Business & Economics |
Author | : Pradip Thomas |
Publisher | : Zed Books |
Release | : 2004-11 |
File | : 348 Pages |
ISBN-13 | : 1842774697 |
This long-awaited third edition analyzes corporate ownership of major media, including television, film, on-line, and print, and includes primary influences, government's roles, and key criteria for evaluating the current state of media ownership.
Genre | : Business & Economics |
Author | : Benjamin M. Compaine |
Publisher | : Routledge |
Release | : 2000-07-13 |
File | : 629 Pages |
ISBN-13 | : 9781135679231 |
Who Owns the World's Media? moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, the book covers 13 media industries, including television, newspapers, book publishing, film, search engines, ISPs, wireless telecommunication and others, across a 10-25 year period in 30 countries.
Genre | : Business & Economics |
Author | : Eli M. Noam |
Publisher | : Oxford University Press |
Release | : 2016 |
File | : 1435 Pages |
ISBN-13 | : 9780199987238 |
Who owns the media and communications in Africa today and with what implications? The book elegantly answers this urgent question by unpacking multiple dimensions of media ownership through rare and authoritative perspectives, including both historical and contemporary digital developments. It traces the evolving forms of ownership of media and communications in specific African contexts, showing how they interact with broader changes in and outside the continent. The book also shows how Big Techs, such as Meta (formerly known as Facebook), are involved in a scramble for Africa’s digital ecosystem and how their advance brings both opportunities and concerns about ownership and control. The chapters analyse evolving forms of ownership and their implications on media concentration and democracy across Africa. The book offers a nuanced account of how media ownership structures are in some instances captured with an ever-growing and complex ecosystem that also has new opportunities for public interest media. Offering a significant representation of the trends and diversity of existing media systems, the book goes beyond the postcolonial geographical divisions of North and Sub-Saharan Africa to highlight common patterns and significant similarities and differences of communications ownerships between and within African countries. The contributors expose media and communications ownership patterns in Africa that are centralised and yet decentralising and in some cases, battling, resurging and globalising.
Genre | : Social Science |
Author | : Winston Mano |
Publisher | : Taylor & Francis |
Release | : 2022-10-24 |
File | : 287 Pages |
ISBN-13 | : 9781000713565 |
Written by an academic and researcher with over twenty years' experience in teaching and convening Media Studies courses, Media Studies: A Complete Introduction is designed to give you everything you need to succeed, all in one place. It covers the key areas that students are expected to be confident in, outlining the basics in clear jargon-free English, and then providing added-value features like case studies, and even lists of questions you might be asked in your seminar or exam. The book uses a structure that mirrors the way Media Studies is taught on many university courses. Chapters include essential coverage of the history, organization and production of the media industries, and regulation of the media. The analysis of media texts is covered in detail, as are the issues of identity and gender, the idea of globalization and the shifting face of social media in its many contexts.
Genre | : Social Science |
Author | : Joanne Hollows |
Publisher | : Hachette UK |
Release | : 2016-06-02 |
File | : 336 Pages |
ISBN-13 | : 9781473618992 |
Big Media, Big Money is a lively and scathing critique of the contemporary communications industry. With close readings of recent news events, Bettig and Hall look critically at the effects of 'media merger mania' on the structure and content of the movie, music, and book publishing industries. They further explore challenges posed by the Internet and the effects of copyright control, as well as growing corporate influence in the newsroom and the classroom. The authors conclude that current interconnections among media, big business, government, and education reflect capitalism's trend of concentration of wealth and power—posing a serious threat to democratic communications.
Genre | : Political Science |
Author | : Ronald V. Bettig |
Publisher | : Rowman & Littlefield Publishers |
Release | : 2002-12-24 |
File | : 193 Pages |
ISBN-13 | : 9780742571624 |
Genre | : Big business |
Author | : Jerry S. Cohen |
Publisher | : IICA |
Release | : 1971 |
File | : 450 Pages |
ISBN-13 | : |
This text offers comprehensive exam advice to help students prepare effectively for the exam.
Genre | : Juvenile Nonfiction |
Author | : Joan Campbell |
Publisher | : Heinemann |
Release | : 2002 |
File | : 172 Pages |
ISBN-13 | : 0435808109 |
The Petraeus Doctrine for the 21st Century Marketer The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965. The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. Its the marketers field manual for todays two-way, real-time media environment. In this remarkable and remarkably useful book, Jackson and Deckers provide the granular, step-by-step instructions and advice that senior digital marketers have craved for years. This is the book youll keep on your desk forever (or at least until they have time to write the 2nd edition). Jay Baer - Convince & Convert Reis and Trout changed the way we think with Marketing Warfare. Anderson did it with The Long Tail. Jackson eloquently welcomes us to the new age of Owned Media and the reality we face as real-time marketers. An immediate must read....and more importantly, an immediate must do. Michael Grimes, VP, Omni-Channel Marketing at Finish Line Everything in this book just makes so much sense! If the words content or marketing are anywhere in your job description do yourself a favor and read it cover to cover. Shelly Towns, VP of Product at AngiesList.com The Owned Media Doctrine will show you a future-proof way to advance your marketing efforts based on real-world experience with some of the largest brands on the planet... and it will let the ever-changing media ecosystem evolve around you, rather than the other way around.
Genre | : Business & Economics |
Author | : Erik Deckers |
Publisher | : Archway Publishing |
Release | : 2013-07-03 |
File | : 236 Pages |
ISBN-13 | : 9781480801219 |
This book examines the historical trajectory of the growth of the television news and critically analyzes the role of private television news in framing the nature of public discourse in contemporary India. Set in the context of a transformed media landscape, the book attempts to understand and analyze the role of two private national news channels, NDTV 24×7 and Aaj Tak, in producing mediatized narratives that offer a commentary on the various social, political, cultural, religious and economic issues in the public domain. This is achieved by critically examining the process and techniques of production, representation and consumption of current affairs programs such as studio debates, panel discussions, audience talk shows and documentaries aired on both the channels. Highlighting some of the key trends that impinge on the structure and mode of operation of television news media in contemporary India, the book offers a simultaneous examination of how the production, representation and consumption of the mediatized discourses shape the nature of public discourse and have social-political ramifications for the functioning of Indian democracy. The book will be of interest to researchers in sociology, media and communication studies, popular culture and South Asian Studies.
Genre | : Social Science |
Author | : Sudeshna Devi |
Publisher | : Routledge |
Release | : 2022-06-24 |
File | : 265 Pages |
ISBN-13 | : 9781000606904 |