In this book, the author attacks these and other pressing issues facing today's academic librarians. Her trailbrazing strategies centre on keeping the customer's point of view in focus at all times to help you to integrate technology to meet today's student and faculty needs.

Building libraries on the bookstore model.

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

But whether job-hunters are jumping into the job pool for the very first time, or back in the water after a dry spell, Neely and her crack team of expert contributors have the information needed to stay afloat.

The library has always been an essential part of the collegiate experience, providing students with access to knowledge and literature. However, as virtual services and online learning become more prominent within collegiate environments, the ways students conduct research and access resources has been altered. Innovative Solutions for Building Community in Academic Libraries examines new methods librarians use to engage both on-campus and online users in library services, taking into account the significant impacts of online learning on students’ interaction with library resources. Focusing on various outreach practices, techniques of literacy instruction, and the utilization of library spaces, this research-supported book is a pivotal reference source for distance educators, program planners, academics, and library professionals interested in new ways to attract users to library services.

Academic libraries have a long history both in the USA and China, with institutions developing along different trajectories, and responding to the rapidly changing library environment globally. Academic Libraries in the US and China compares current practices within Library and Information Science (LIS) in the USA and China, giving an historical overview of instruction, government documents, and outreach in academic libraries, as well as discussion and comparative analysis.An introduction leads to chapters on instruction, government publications, and outreach. Each topic is covered both for American and Chinese academic libraries. A conclusion then gives comparative analysis of US and Chinese academic libraries. - Provides a clear examination of the historical foundations of three key areas within the academic library - Includes examples of easy-to-implement current practices - Anticipates future trends

The daily administration of an academic library often leaves you needing quick advice on the topic at hand. Nelson, an experienced administrator writing from first-hand knowledge, delivers such advice in 30 topical chapters. Each chapter begins with an “Assertion,” a one-sentence summary allowing you to rapidly scan the book and find what you need. When you’re on the job you can dip into this guide for ready-to-use guidance on the full range of administrator responsibilities, such as How to think and act politically Preparing staff for safety and security procedures Influencing student and faculty's perception of the library as a basic component of education Fostering librarians' professional identity as teachers Communicating effectively, from email messages to meetings Assessment and systematic collection of data Commentary sections in each chapter offer observations and interpretation, with abundant examples of useful advice. If you want to dig further into a topic, a Readings section points you to resources. Packed with insight about the day-to-day operations of the academic library, Nelson's guide will be invaluable to new and experienced administrators alike.

Covering every essential topic ranging from circulation and literacy instruction to reference and security, this benchmark text provides an up-to-date, broadly based view of library public service and its functions. Supplying essential, foundational reading for students of library public services as well as an up-to-date overview for practitioners who wish to refresh their knowledge or acquaint themselves with a new area of responsibility, this book's broad and solid coverage will benefit anyone concerned with developing or maintaining the public face of the library. A revision and expansion of Libraries Unlimited's Introduction to Library Public Services: Seventh Edition, this edition has new chapters covering such topics as e-resources, collections, print and other media, and facilities and funding. Additionally, every chapter has been substantially updated and reorganized to better reflect the role of technology in library services today. The book begins with background information on public services in libraries and an analysis of the library's public service philosophy. Then, the authors delve into staffing and assessment of services, moving logically to major functional areas of public services—reference, instruction, document delivery, circulation and reserves, collections, programming, safety and security issues, and facilities and funding. Real-life anecdotes from public, academic, and school libraries illustrate principles and concepts throughout the book. For each topic, the authors detail its role and philosophy, and offer key points to remember, references, and lists for further reading.

This inspiring guide shows how to implement the principles of the Slow Book movement in college campus libraries as well as public and high school libraries, with the ultimate goals of encouraging pensive reading habits and creating a lifelong enjoyment of books. In a world of constant Facebook posts and Tweets, digital distractions and online reading habits are wearing at students' ability to focus, reflect, synthesize, and think deeply. This professional text, based on a concept introduced by Maura Kelly in the online edition of The Atlantic, delves into the trend toward contemplative reading—otherwise known as the Slow Book movement—explaining what it is, why it's important, and how you can implement it in various ways and in multiple settings. Author and librarian Meagan Lacy, along with contributions from others in the field, offers insights, advice, and practical tools to help you foster an appreciation of reading in students both during and after college. The first part of the book establishes the importance of the Slow Book movement, while the second and third sections combine case studies and guidance for employing the principles of this method across multiple genres, including fiction, nonfiction, classics, and contemporary works. Chapters build a rationale for the approach, describe its underlying philosophy, and articulate concrete ways to apply the methodology in different venues.

"This book addresses the many new resource discovery tools and products in existence as well as their potential uses and applications"--Provided by publisher.