In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Explore exciting programs and initiatives that can both engage undergraduate students with academic libraries and assist academic librarians in creating a vibrant library atmosphere. In spite of the doom and gloom predicted in the press for the future of libraries, these institutions aren't at the top of the endangered species list just yet. Librarians who are focusing significant attention and staffing resources on undergraduates—and are thinking creatively about what engages this specific group of students—are forging the future for academic libraries. Student Engagement and the Academic Library explores how initiatives that involve high impact educational practices and other creative programs can effectively engage undergraduate students with academic libraries. The methodologies described in this work serve to draw students in and make their learning meaningful, both through curricular initiatives as well as through co-curricular and self-initiated activities, disciplinary initiatives, and partnerships across the university. This book will benefit any librarian seeking to further engage their college-age student populations, and will be especially helpful to libraries that are struggling to establish their programs and initiatives with today's students.

Academic libraries have a long history both in the USA and China, with institutions developing along different trajectories, and responding to the rapidly changing library environment globally. Academic Libraries in the US and China compares current practices within Library and Information Science (LIS) in the USA and China, giving an historical overview of instruction, government documents, and outreach in academic libraries, as well as discussion and comparative analysis.An introduction leads to chapters on instruction, government publications, and outreach. Each topic is covered both for American and Chinese academic libraries. A conclusion then gives comparative analysis of US and Chinese academic libraries. - Provides a clear examination of the historical foundations of three key areas within the academic library - Includes examples of easy-to-implement current practices - Anticipates future trends

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. - Includes web extras, tables, problem and solution exercises - Contains extensive references to real-world examples of good practice - Details practical examples and case summaries from leading libraries - Explores the importance of marketing and promoting academic libraries - Provides resources for readers to help create marketing plans

"This book addresses the many new resource discovery tools and products in existence as well as their potential uses and applications"--Provided by publisher.

This collection of essays by legal scholars explores the digital revolution that has transformed legal education. It discusses the way digital materials will be created and how they will change concepts of authorship as well as methods of production and distribution. The book also explores the impact of digital materials on law school classrooms and law libraries, and the potential transformation of the curriculum that these materials are likely to produce.

Moving beyond simplistic equipment lists, this book provides contextual and practical information to help academic library personnel learn how to plan, collaborate, and sustain relevant makerspaces positioned within the broader ecology of campus innovation. The makerspace movement within academic libraries has largely focused on providing space and equipment for making. Academic libraries, however, have a unique opportunity to push beyond the 3D printer to create makerspaces that complement the broader ecology of innovation happening on campus. Intended for academic library personnel, this book is for those seeking guidance on how to establish a makerspace that is more than an equipment room. Katy Mathuews and Daniel Harper provide important context for the maker movement, a review of the process of making, and an overview of the various types of makerspaces, including the hub-and-spoke model, the centralized model, and the mobile makerspace. Additionally, the book provides practical steps to consider, including situating the academic library makerspace within the campus environment, creating valuable collaborations on campus, finding innovative ways to support the entire making process, programming, curriculum planning, and sustaining daily operations such as staffing, funding, and public service.

Libraries are always looking for new ways to engage with their patrons, and well-planned programming is one way to accomplish this goal. Library programming accomplishes this. Successful programming can be found in offering a variety of events, focusing activities on specific constituents, and providing meaningful library experiences. It can also be seen in advertising, social media, and the careful planning and execution of programs that ensure high quality engagement and participation. This book provides in-depth practical advice and examples of public and academic library programming activities. Included in this volume are methods for identifying target audiences, activities and ways to find and generate even more ideas, tools for assessment and budgeting, and tips on planning programs from inception to execution. Chapters include: Making a Case for Programming Discovering the Best Programs for Your Library Finding Programming Partners Funding and Budgeting Getting Organized and Executing Programs Advertising Your Programs for Success Public and Academic Library Programming Assessment and Evaluation Libraries use programming to build and maintain strong partnerships and collaborative opportunities that actively engage their users. In addition to these community-building measures programming can provide assessment tools that help inform future decision-making within the library environment while also assuring quality events and activities. Use this book to attract new patrons, highlight library services and resources, and showcase the overall quality and value of your library.