New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as OC Healthy TeaOaoOCO developed by Japan Coca-Cola, Inc., the recommendation engine OC Teach Me Electronic AppliancesOCO, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.

Job seekers will find step-by-step instructions for creating an effective r©sum© that presents their background and qualifications in the very best light. They will learn the difference between functional and reverse chronological r©sum©s, and get advice on which style is best for their needs. They'll also find tips on making the most effective use of type fonts, graphic devices, and attractive layout when preparing a r©sum©, as well as advice on creating electronic r©sum©s. Many different job categories are reflected in this book's 220 sample r©sum©s, which can be adapted and personalized for use by job seekers. New in this are more than 100 new r©sum© designs created by members of the National R©sum© Writers Association (NRWA).