Die digitale Revolution ist mit dem Versprechen verknüpft, die Selbstständigkeit des einzelnen Nutzers zu stärken. Der Aufstieg von kommerziellen Plattformen zur Koordination von Crowdarbeit stellt die Gültigkeit dieses Narrativs jedoch in Frage. In Crowd-Design analysiert Florian Alexander Schmidt die Entstehungsgeschichte, Funktionsweise und Rhetorik solcher Plattformen. Der Vergleich von historischen Crowd-Diskursen und Visionen der Online-Kollaboration bildet den Ausgangspunkt für eine kritische Betrachtung aktueller Ausprägungen von Crowdarbeit: Der Fokus der Studie liegt auf der Auslagerung von Designaufgaben unter Verwendung dieser Crowdsourcing-Plattformen. Grundlegenden Mechanismen, welche den Plattformbetreibern zur Motivation und Kontrolle der Crowds dienen, werden offengelegt.

Situated on Broadway between Fourteenth and Seventeenth Streets, Union Square occupies a central place in both the geography and the history of New York City. Though this compact space was originally designed in 1830 to beautify a residential neighborhood and boost property values, by the early days of the Civil War, New Yorkers had transformed Union Square into a gathering place for political debate and protest. As public use of the square changed, so, too, did its design. When Frederick Law Olmsted and Calvert Vaux redesigned the park in the late nineteenth century, they sought to enhance its potential as a space for the orderly expression of public sentiment. A few decades later, anarchists and Communist activists, including Emma Goldman, turned Union Square into a regular gathering place where they would advocate for radical change. In response, a series of city administrations and business groups sought to quash this unruly form of dissidence by remaking the square into a new kind of patriotic space. As Joanna Merwood-Salisbury shows us in Design for the Crowd, the history of Union Square illustrates ongoing debates over the proper organization of urban space—and competing images of the public that uses it. In this sweeping history of an iconic urban square, Merwood-Salisbury gives us a review of American political activism, philosophies of urban design, and the many ways in which a seemingly stable landmark can change through public engagement and design. Published with the support of Furthermore: a program of the J. M. Kaplan Fund.

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

Applied Crowd Science outlines the theory and applications of the crowd safety course that Prof. Keith Still has developed and taught worldwide for over thirty years. It includes the background and applications of the crowd risk assessment tools, as well as essays and case studies from international users (UK, Ireland, Canada, Australia, Holland, Belgium and Japan). Keith’s courses are mandatory training for all UK Police Public Event Commanders. The text covers legislation and guidance for crowd safety in places of public assembly, and outlines the requirements of a crowd risk assessment for mass gatherings. It draws on Prof. Still’s expert witness experience, highlighting both the problems you need to understand for your event planning.

Logos are one of the most essential components for business success. They must capture the essence of the product or company and be easily recognizable. Yet they are also the most disregarded aspects. Why? Because many business owners believe that they can create something simple, do-it-yourself concepts, but they end up being dull, ordinary, and plain. In Using the Crowd to Design the Perfect Logo, CJ Isakow reveals a simple, cost-effective, and potent way for any business owner to get a powerful logo that speaks to the heart of their business. From a skeleton of an idea, and the concepts of some amazing designers, there’s no reason to settle for just ‘good enough’ anymore when it comes to logos. When you still want to be involved in the process, and respect the logo enough to know you shouldn’t do it all by yourself, this is the quintessential book that will have you posting a brand new, amazing logo within a short amount of time utilizing 99Designs. Yes, it’s that easy, really.

Advances in Strategic Management is dedicated to communicating innovative, new research that advances theory and practice in Strategic Management. This volume focuses on organization design and collaborative ways of working.

This state-of-the-art book explores the implications of contemporary trends that are shaping the future of museum experiences. In four separate sections, it looks into how museums are developing dialogical relationships with their audiences, reaching out beyond their local communities to involve more diverse and broader audiences. It examines current practices in involving crowds, not as passive audiences but as active users, co-designers and co-creators; it looks critically and reflectively at the design implications raised by the application of novel technologies, and by museums becoming parts of connected museum systems and large institutional ecosystems. Overall, the book chapters deal with aspects such as sociality, creation and sharing as ways of enhancing dialogical engagement with museum collections. They address designing experiences – including participatory exhibits, crowd sourcing and crowd mining – that are meaningful and rewarding for all categories of audiences involved. Museum Experience Design reflects on different approaches to designing with novel technologies and discusses illustrative and diverse roles of technology, both in the design process as well as in the experiences designed through those processes. The trend of museums becoming embedded in ecosystems of organisations and people is dealt with in chapters that theoretically reflect on what it means to design for ecosystems, illustrated by design cases that exemplify practical and methodological issues in doing so. Written by an interdisciplinary group of design researchers, this book is an invaluable source of inspiration for researchers, students and professionals working in this dynamic field of designing experiences for and around museums.

This book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem. They use data from 25 case studies of flash crowds — anonymous strangers answering online announcements to participate in a 7-10 day innovation challenge — half of whom were unleashed from the limitations of focusing on ideas. Yet, these crowds were able to develop new business models, new product lines, and offer useful solutions to global problems in fields as diverse as health care insurance, software development, and societal change. This book, which offers a theory of collective production of innovative solutions explaining the practices that the crowds organically followed, will revolutionize current assumptions about how innovation and crowdsourcing should be managed for commercial as well as societal purposes.

This well-grounded and practical guide highlights the underlying causes of crowd disasters and mass fatalities-giving readers insight into the root causes of crowd-related accidents. It presents a clearer understanding of crowd dynamics and provides the reader with fundamental modeling techniques to plan and manage and improve crowd safety in places of public assembly. The book is written for students and professionals in a number of areas such as event planning, licensing/approval, and event operation, including emergency services.