Logos are one of the most essential components for business success. They must capture the essence of the product or company and be easily recognizable. Yet they are also the most disregarded aspects. Why? Because many business owners believe that they can create something simple, do-it-yourself concepts, but they end up being dull, ordinary, and plain. In Using the Crowd to Design the Perfect Logo, CJ Isakow reveals a simple, cost-effective, and potent way for any business owner to get a powerful logo that speaks to the heart of their business. From a skeleton of an idea, and the concepts of some amazing designers, there’s no reason to settle for just ‘good enough’ anymore when it comes to logos. When you still want to be involved in the process, and respect the logo enough to know you shouldn’t do it all by yourself, this is the quintessential book that will have you posting a brand new, amazing logo within a short amount of time utilizing 99Designs. Yes, it’s that easy, really.

Die digitale Revolution ist mit dem Versprechen verknüpft, die Selbstständigkeit des einzelnen Nutzers zu stärken. Der Aufstieg von kommerziellen Plattformen zur Koordination von Crowdarbeit stellt die Gültigkeit dieses Narrativs jedoch in Frage. In Crowd-Design analysiert Florian Alexander Schmidt die Entstehungsgeschichte, Funktionsweise und Rhetorik solcher Plattformen. Der Vergleich von historischen Crowd-Diskursen und Visionen der Online-Kollaboration bildet den Ausgangspunkt für eine kritische Betrachtung aktueller Ausprägungen von Crowdarbeit: Der Fokus der Studie liegt auf der Auslagerung von Designaufgaben unter Verwendung dieser Crowdsourcing-Plattformen. Grundlegenden Mechanismen, welche den Plattformbetreibern zur Motivation und Kontrolle der Crowds dienen, werden offengelegt.

This book contains 19 peer-reviewed papers on the subject of BIM in the construction industry. These articles cover recent advances in the development of BIM technologies and applications in the field of architecture, engineering, and construction (AEC) industry.

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596

The recent boom in freelancing has only been enhanced and expanded by the global availability that the internet providesand many have turned to the web as either client or contractor to get the best possible options for jobs. Around the millennium entrepreneurs began to catch on to the business potential of this latent supply and demand and online freelancing sites such as elance and odesk sprang up. They have thrived and cater for hundreds of thousands of jobs and people today. This book looks at freelancing as a concept – the advantages and pitfalls, the pros and cons. It also looks at the plethora of websites offering this type of opportunity for different disciplines such as writing, computing, design and admin work. We are not recommending online freelance as a life style nor any of the sites or techniques mentioned. What we are doing is providing a useful introduction to the subject and a rich information source so you can decide yourself whether this is for you. Good hunting!

As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organize themselves, billing, etc. Through interviews with people at all levels of design, the author provides down to earth and straight forward information that is relevant to today's students looking to start a career in design.

The nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

This state-of-the-art book explores the implications of contemporary trends that are shaping the future of museum experiences. In four separate sections, it looks into how museums are developing dialogical relationships with their audiences, reaching out beyond their local communities to involve more diverse and broader audiences. It examines current practices in involving crowds, not as passive audiences but as active users, co-designers and co-creators; it looks critically and reflectively at the design implications raised by the application of novel technologies, and by museums becoming parts of connected museum systems and large institutional ecosystems. Overall, the book chapters deal with aspects such as sociality, creation and sharing as ways of enhancing dialogical engagement with museum collections. They address designing experiences – including participatory exhibits, crowd sourcing and crowd mining – that are meaningful and rewarding for all categories of audiences involved. Museum Experience Design reflects on different approaches to designing with novel technologies and discusses illustrative and diverse roles of technology, both in the design process as well as in the experiences designed through those processes. The trend of museums becoming embedded in ecosystems of organisations and people is dealt with in chapters that theoretically reflect on what it means to design for ecosystems, illustrated by design cases that exemplify practical and methodological issues in doing so. Written by an interdisciplinary group of design researchers, this book is an invaluable source of inspiration for researchers, students and professionals working in this dynamic field of designing experiences for and around museums.

Are you looking to take your business to another level with the power of EFFECTIVE BRANDING TECHNIQUES? You may be missing out on the key to success because you are not using the right branding techniques. The book will show you modern branding techniques that will help you fix that, so you can get the best results. A better understanding and projection of your brand will allow you to create a stronger image that attracts customers and investors. You'll learn how to create a brand that's both unique and recognisable, and that speaks to your target market. In this book you'll learn: The Importance of a Name The Importance of the Logo The Importance of Color Contract the Brand Publicity is a Good Thing Advertising the Brand Be Authentic It’s not all about quality Category Over Brand Keep it Simple Don’t be a Stuck Up Brand A Second Thought on Naming Keep Brand Names and Company Names Separate Beware of Sub-branding Can You Ever Extend the Brand? Think Globally Branding and the Internet Naming and the Internet Globalism and the Internet Conclusion