This book exemplifies one of the most complete and rigorous examples of scholarship relative to its subject matter that I have ever seen. Russell L. Ackoff, University of Pennsylvania, US This is a book written by someone who makes a living from helping organizations make strategy. It is also, though, written by a scholar someone who has thought hard about the topic and knows what other scholars think. This mix makes a book that is both thorough, well argued, and yet of great significance for consultants and managers. It unashamedly takes an inside-out view of strategy making, and this is what makes it so practical. It focuses on what those who manage want to do with their organization, rather than on some notion of what they should do. The book takes the field of strategic management forward by bringing theory and practice together more management writing needs to come from practitioner scholars. Colin Eden, University of Strathclyde Graduate School of Business, UK Olaf Rughase successfully unlocks important insights for creative market strategy development by linking it to central ideas about organizational identity. He provides a compelling theoretical rationale and useful practical process insights for how to induce creative market strategy formation through articulating current desired organizational identities. The book is clearly written, the claims well documented and well illustrated, providing a fresh and useful perspective on how to enable market strategies that work. Jane E. Dutton, University of Michigan, US In his well-researched book, Olaf Rughase introduces a new element into the concept of strategy which has so far been neglected to a surprising degree: the human factor. Strategy development certainly consists of data research, analysis and synthesis but after all, it is at least as much driven by fear and hope, will and might, the vision and the experience of the people involved. Only approaches that take this into account can claim any relevance for real-life strategy making. Viewed in this light, Olaf Rughase s book fills a gaping hole in the existing world of strategic thinking. Jörg Fengler, Management Consultancy, E.ON Ruhrgas AG, Germany Theorists and practitioners often underestimate the subtlety of each others thinking. Rughase s work engages seriously with both groups, and as a result is both deep and thoroughly practical. This is a genuinely original contribution. David Sims, Cass Business School, London, UK . . . this book is not just an academic treatise. Its insights grow out of facilitating strategy making, and one of these experiences is described in some detail. There are many practical observations to be found here. Political realities are acknowledged. Alternative paths anticipated. The ideas advanced here are, in combination, a genuine departure from past efforts. The theoretic development, which moves back and forth from experience to academic explanation, is convincing. From the foreword by Anne S. Huff This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented which emphasizes the importance and dynamics of organizational identity and corresponding time discrepancies for strategy making. Whilst most strategists use the economically and analytically best strategy as a measure, Olaf Rughase introduces a new measure for strategy making that takes personal feelings, values and aspirations of organizational members into account. Claiming that individually desired organizational identities which can be seen as individual visions give direction, motivation and impetus for strategy action and developme

This work is an investigation into the persuasive techniques inherent in presentations of identity. strategies involved in the expression of personal identity. Drawing on Kenneth Burke's Dialectic of Constitutions, Anderson analyzes conversion narratives to illustrate how the authors of these autobiographical texts describe dramatic changes in their identities as a means of influencing the beliefs and action of their readers. capacity for self-understanding and self-definition. Communicating this self-interpretation is inherently rhetorical. Expanding on Burkean concepts of human symbol use, Anderson works to parse and critique such inevitable persuasive ends of identity constitution. Anderson examines the strategic presentation of identity in four narratives of religious, sexual, political, and mystical conversions: Catholic social activist Dorothy Day's The Long Loneliness, political commentator David Brock's Blinded by the Right, Deirdre McCloskey's memoir of transgender transformation, Crossing, and the well-known Native American text Black Elk Speaks. Mapping the strategies in each, Anderson points toward a broader understanding of how identity is made - and how it is made persuasive.

What is power and how is it effective? This volume responds to these questions in terms of regional international relations with a particular focus on the Baltic Sea region, an area still charged with a residue of Cold War conflict and power disparity, in a setting of new cooperative ventures. Each contributor examines the region from a different angle and discusses how its actors coped with the new situation facing them after 1991. The volume looks at how governments have defined their new circumstances, how they have dealt with the opportunity to shift to a new mode of coexistence and collaboration, and how they have tackled the challenge of peacefully converting their region to a security community. The book breaks with tradition by adopting a new, thematic approach based on regional issues and functions rather than a country-by-country discourse. It will be of critical value to readers interested in security studies and European politics.

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication. This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.

Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.

New to the regarded Applied Linguistics in Action series, this accessible and informative book redraws the language learning strategy landscape. In this book Rebecca Oxford offers practical, innovative suggestions for assessing, teaching, and researching language learning strategies, she provides examples of strategies and tactics from all levels, from beginners to distinguished-level learners, as well as a new taxonomy of strategies for language learning.

Social psychology has a profound influence on our everyday lives; from our shopping habits to our interactions at a party. It seeks to answer questions that we often think and talk about; questions such as: - What circumstances prompt people to help, or not to help? - What factors influence the ups and downs of our close relationships? - Why do some people behave differently when on their own compared to in a group? - What leads individuals sometimes to hurt, and other times to help one another? - Why are we attracted to certain types of people? - How do some persuade others to do what they want? This new edition of Social Psychology has been revised to introduce a more flexible structure for teaching and studying. It includes up-to-date, international research with an emphasis throughout on its critical evaluation. Applied examples across the chapters help to highlight the relevance, and hence the impact, that the theories and methods of this fascinating subject have upon the social world. Key Features Include: - Research Close-Up: Following a brand-new style, this feature matches the layout used in research papers, providing an accessible introduction to journal articles and the research methods used by social psychologists. - Focus On: Fully revised, these boxes look at opposing viewpoints, controversial research or alternative approaches to the topics. This offers a more critical outlook and prompts the questioning of the validity of published research - Recommended Readings: New to this edition, recommended further readings of both classic and contemporary literature have been added to each chapter, providing a springboard for further consideration of the topics. Connect Psychology is McGraw-Hill’s digital learning and teaching environment. Students – You get easy online access to homework, tests and quizzes designed by your instructor. You receive immediate feedback on how you’re doing, making it the perfect platform to test your knowledge. Lecturers – Connect gives you the power to create auto-graded assignments, tests and quizzes online. The detailed visual reporting allows you to easily monitor your students’ progress. In addition, you can access key support materials for your teaching, including a testbank, seminar materials and lecture support. Visit: http://connect.mcgraw-hill.com for more details. Professor David N. Myers holds the Sady and Ludwig Kahn Chair in Jewish History. As of fall 2017, he serves as the director of the Luskin Center for History and Policy. He previously served as chair of the UCLA History Department (2010-2015) and as director of the UCLA Center for Jewish Studies (1996-2000 and 2004-2010). Dr Jackie Abell is a Reader in Social Psychology with the Research Centre for Agroecology, Water and Resilience, based at Coventry University, UK. Her current areas of research interest include the application of social psychology to wildlife conservation and environmental issues to facilitate resilience and sustainable development, place attachment and identity, social cohesion and inclusion. Professor Fabio Sani holds a Chair in Social and Health Psychology at the University of Dundee. His general research interest concerns the mental and physical health implications of group processes, social identity and sense of belonging. He has been an associate editor of the European Journal of Social Psychology.

Identity and Participation in Culturally Diverse Societies presents an original discussion in an edited volume of how the links between identity, political participation, radicalization, and integration can provide a scientific understanding of the complex issue of coexistence between groups in culturally diverse societies. Offers a scientific understanding of the complex issue of coexistence between groups in culturally diverse societies Utilizes original theory which combines social psychology, sociology, and political science Includes an original and extensive discussion of combining the concepts of identity and diversity Innovatively and engagingly employs the latest research and state-of-the-art theory

The European Union (EU) faces many crises and risks to its security and existence. While few of them threaten the lives of EU citizens, they all create a sense of anxiety and insecurity about the future for many ordinary Europeans. This comprehensive volume explores the concept of ‘ontological security’ which was introduced into international relations over a decade ago to better understand the ‘security of being’ found in feelings of fear, anxiety, crisis, and threat to wellbeing. The authors make use of this concept to explore how narratives of European integration have been part of public discourses in the post-war period and how reconciliation dynamics, national biographical narratives and memory politics have been enacted to create ontological security. Within this context, they also discuss the anxiety of the ‘remainers’ in the Brexit referendum and the consequences of its failure to address the ontological anxieties and insecurities of remain voters. The book also explores: how European security firms market ontological security and provide an ontological security-inspired reading of the EU’s relations with post-communist states; the EU and NATO’s engagement with hybrid threats; and the EU as an anxious community. This book was originally published as a special issue of the journal European Security.