Professional-level information empowering you with over 75 key strategic tools to ensure both short term and long-term success for your business and providing the full gamut of tools and techniques needed for you to create your own strategic plan. Following the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers information in the practical and accessible framework synonymous with the Key series. Key Strategy Tools covers strategy tools and techniques within seven distinct areas: - Setting goals and objectives - Forecasting market demand - Gauging industry competition - Rating competitive position - Identifying strategic gaps - Bridging strategic gaps - Addressing risk and opportunity

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER A complete resource to get ahead as a manager faster, bringing together the latest business thinking, practical techniques and cutting edge online material. Fast Track to Success: Managing covers all aspects of successful management including team leadership, finance, strategy and measuring results, as well as all types of management style both at a macro and micro level. • FAST TRACK books feature: - A combination of skills development and career development that includes a framework to help you develop your career as well as produce terrific results. - A clear structure which makes it easy to navigate information quickly. Summaries, quick tips, FAQs and Expert Voices help you find information quickly. - Fresh, contemporary full colour design. - Real life stories to give examples of what works and critically what doesn’t. - Custom-designed, highly interactive companion website www.fast-track-me.com

This book shows readers the smarter way to sell -by building trusted consultative relationships with their customers. Whatever you are selling, this book will help you do it better, and feel better about doing it. By switching your focus from the hard sell to building more trust and adding more value, you will end up not just with more satisfied customers, but with more sales as well. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development. It includes: Marketing in a nutshell - a series of FAQs to give you a concise overview of the subject The top 10 tools and techniques you can use to help you develop your approach to marketing Advice on leading your team – how to decide your leadership style and build your team Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER

Are you ready to be a great leader? What does it take and what will people expect? As a first time leader, do you really understand why you should try to lead and not simply manage? Do you have what it takes? Do you know what people expect? Can you make it happen every day? With Get Ready To Lead you can as it demystifies leadership and offers you practical advice to help you as you first begin to think and then act like a successful leader. This book Focuses on leading, not managing as the core theme, but applies this to the more junior management levels within organizations. Translates a complex topic into an easy to follow guide, which avoids a sound-bite approach to leadership development and incorporates detailed discussions of how to do it in practice. Supports the reader continuously, through the provision of practical examples, exercises and clear action steps where appropriate, culminating in an end of book personal action plan. First time leaders face the greatest leadership challenges on a day to day basis. Make sure you’re prepared for the demands expected and know how to work them to the best advantage with this ultimate "how to" management guide.

"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation “50+ metrics crackles like new money…this is the best marketing book of the year.” Updated version of Strategy + Business “2006 Best Books in Marketing award winner” WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”

THE BOOK YOU CAN RELY ON WHENEVER YOU FACE A LEADERSHIP CHALLENGE The demands of a leader can be many, varied and difficult. The Leadership Book picks out the 10 top challenges that leaders face on a daily basis and shows how to maximise the performance of leaders and their teams in each of these situations. Each of the 10 sections pins down: · exactly what the issue is · the challenges it can throw up · key leadership actions for to take · the measures of success · the pitfalls to watch out for · a leadership summary to give a quick overview of the highlights of each issue · cross-references to related issues A lifelong companion suitable for any leader, you can dip into sections as and when you need to deal with a particular issue, making for a must-have guide for you to refer back to again and again.

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.

Law and Ethics for Health Practitioners provides clear and succinct information that demystifies legal, ethical and regulatory principles and their implications for clinical practice. Accessible and easy to follow, the book provides a clear and concise introduction to the Australian legal and health systems, discussion of legal rules and regulations that govern health practice, and a guide to ethical principles, theories and approaches to support health practitioner decision making and practice. It is an essential resource presenting well-researched information in an easy-to-understand way, and practical guidance for health practitioners to apply the concepts discussed to their daily work. This book is ideal for students undertaking a law and ethics unit in any health or medical course, as well as being an excellent resource for health practitioners practising in areas ranging from medicine to nursing, dentistry, occupational therapy, physiotherapy, podiatry, psychology or any other allied health profession. - Makes dry legal and ethical content interesting and easy to follow – accessible for all students and health practitioners. - Clear and succinct explanations of current laws, ethical principles and theories make learning and application to practice easy. - Explores hot topics such as consent, child and elder abuse, end-of-life decision making, management of health information, mental health legislation, negligence, tissue and organ donation, the regulation of drugs and poisons, and more. - Provides practical information about working with legal representatives. - Applied case examples link theory to clinical practice. - Suitable for students and practitioners of a wide variety of health disciplines. - Written by an expert in health law with contributions from health practitioners who provide practical insight into issues faced in diverse areas of clinical practice. New to this edition - Fully updated throughout - Additional coverage of how the law and ethics interact, ethical theories, decision making, leadership and self-care, now discussed across three chapters - Ethical considerations embedded throughout legal chapters where appropriate to further consolidate how the law and ethics may interact - New and expanded coverage and guidance to assist health practitioners who must work with legal representatives, and appear in court - A new chapter on alternative dispute resolution and tribunals Instructor resources on Evolve: - PowerPoints Student and Instructor resources on Evolve: - MCQs - Weblinks - Image library