“A lively and personable guide to higher creativity . . . [that] will catalyze all levels and types of creativity. . . . a bright lantern on the creative trail.” —Julia Cameron, national bestselling author of The Artist’s Way There are over forty million people who work in creative careers. You may be one of them. Or, perhaps, you would like to join their ranks. If either of these statements is true, this book is for you. Maziarz offers a concrete program for helping you tap into and develop your creative potential. In fact, if you incorporate these teachings into your life, you can be not only creative, but kick-ass creative. Maziarz provides a framework full of fun and practical tips for kick-starting the creative process. Included are: An examination of energy and what it has to do with art. How to connect with your deepest motivations, desires, and feelings. Concrete tips about time management. How to develop a support group. How to get rid of those flimsy excuses that block your creative output. “Incorporating equal parts positivity, practicality and visualization, writer and workhorse songwriter Maziarz presents a guide to tapping and fostering creativity with broad appeal for button-down and artsy types alike. . . . Her] encouraging tone and practical, common-sense approach should resonate even with skeptics” —Publishers Weekly

Maziarz offers a concrete program for helping you tap into and develop your creative potential. In fact, if your incorporate these teachings into your life, you can be not only creative, but kick-ass creative.

A much-needed kick in the ass for women everywhere! Like many women, Andrea Owen always lived life on the sidelines, watching each day pass by without ever catching a glimpse of the happiness she yearned for--until the day she had enough. She realized that she had to take action and step out of the box she had created for herself if she really wanted the best life possible. And now, as a celebrated life coach, she shows thousands of women how to take the reins, create an actionable plan for their goals, and finally reach their full potential. In this powerful book, Owen guides you through her acclaimed strategies for creating a more fulfilling life. Each goal-orientated lesson empowers you to take control of the barriers that keep you from achieving the love and success you desire. From breaking the unrewarding cycle of people pleasing to dealing with unsupportive friends, this book approaches the problems you face with a candid look at why you aren't satisfied--and how to fix it. Owen's life-changing wisdom helps you uncover your self-limiting beliefs as well as push you out of your comfort zone by zeroing in on the most difficult issues. Never one to sugarcoat the truth, she holds you accountable for your actions while offering expert advice for knocking down that cynical inner-voice and loving yourself wholeheartedly. With 52 Ways to Live a Kick-Ass Life, you will shut off your internal auto-pilot; kick empty expectations to the curb; and live a bigger, gutsier life.

The one-stop resource for your own brilliant ideas! Stuck in a rut? Bored? Dissatisfied? Uninspired? Got a problem you don't know how to solve? What if you knew exactly what you wanted and could make it happen, right now? To get there, you need creativity—you need some kick-ass ideas. This book is chock-full of practical and inspirational ways to help you jump-start your creativity, identify what you want in life, and then make it happen. Chris Baréz-Brown turns companies around the world into highly creative and successful teams. Here he pours his best techniques into a book that reunites you with the imaginative genius inside you. It's about fun, freshness, and new ways of thinking, filling your life with new experiences, and then getting playful. With these step-by-step activities, case studies, and imaginative practical exercises, you can find out exactly what it is you want and then make it real! 75 color illustrations.

A wise, helpful book that provides practical tools for one of modern life's greatest challenges -- Change. True help for everyone -- no matter what difficult or exciting transition you are in! Provides a model based on the four seasons to help align you with natural forces. Using a simple questionnaire, you can discover where you are in your transition process, how to move forward, and how to not get off track. Includes advice for building a strong support network for times of change.

Winning Strategies of Highly Successful Women McMeekin’s second “12 secrets” book on creativity and success. From the popular creative coach Gail McMeekin, founder of Creative Success LLC with worldwide clients and author of the bestselling The 12 Secrets of Highly Creative Women, comes a book with hundreds of examples of how creative women entrepreneurs and business leaders have used proven strategies to succeed. Take positive risks and develop your talents and passions. We are experiencing a work and lifestyle revolution and creative Renaissance. Women are leaving companies and starting new businesses. Virtual companies are springing up, giving us choices about where and how we live and work. And, we are switching from the age of logical thinking to the age of conceptual thinking. This book may change your life. We all have the software to be creative, but many of us have been shamed or criticized, and our creative sparks are smoldering beneath layers of fear and lack of confidence. Gail McMeekin’s book blasts through that and gets you excited again about your potential. McMeekin interviews 31 of today's most successful women, integrating their insights with her own proven success strategies to help you get onto the road to success. Each chapter has a series of challenges to guide you in discovering your own personal success. Read about: • Successful women doing everything from being an astronaut, a politician, a coach, or a watercolor painter • Gremlins you must defeat to claim your true gifts and prosper and feel content • How to take your best ideas and leverage them into a prosperous business that supports your life purpose and values If you are a fan of Gail McMeekin’s other books The 12 Secrets of Highly Creative Women Journal and The Power of Positive Choices, or have read books such as Conscious Creativity, Awakening Your Creative Soul, or The 30-Day Creativity Challenge; your next read should be The 12 Secrets of Highly Successful Women.

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

“Playful, smart, easy to implement, and, dare I say, punk rock, this book will wake you up to your personal power and remind you just how enjoyable your life, and work, can be.”—Jen Sincero, #1 New York Times bestselling author of You Are a Badass WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD “You don’t have to turn into a corporate drone to kick ass in the working world,” says inspirational speaker Tania Katan. After more than ten years of smuggling creativity into the business sector, Katan is here to tell you that any task or pursuit can be a creative one. You just need to be willing to defy conformity and be ready to conjure imagination anywhere, at any time. That’s where Creative Trespassing comes in. Creative Trespasser /cre-at-ive tres-pass-er/ noun 1: Someone who sneaks creativity and imagination into the most mundane tasks or buttoned-up workplaces. 2: Someone who finds extraordinary ideas in ordinary places. 3: Someone who uses creativity as fuel for a freer, more joyful life. Peppered with stories of her own shenanigans—from organizing a wrestling match in the middle of an art museum to staging a corporate culture intervention via post-its—and lessons from the rule-breaking exploits of artists, change-makers, and totally legit business leaders alike, Creative Trespassing is a rollicking, uninhibited guide to using creativity as fuel for a freer and more joyful life. Whether you’re seeking new ways to innovate, trying to spice up routine entry-level work, or looking to bring more of your rich creative life into your day job, Katan shows you how to transform monotony into novelty and be more energized in your work and in the world.

People want to buy from, work for, and partner with companies that matter. So how do you build a company that matters? Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization. In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value—your edge of disruption—at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found. Matter uses extensive case studies of real companies that have successfully become the obvious choice in their markets—from high-profile corporations like Adobe and Burberry to lesser-known brands like Littlefield and BlueShore Financial. Their stories define innovative and impactful approaches to business that you can use to influence and partner with the right customers and clients to win in our radically changing world. Through their journeys, you will find the inspiration and courage to lean in to complexity and solve the higher value problems that matter most. Don't just read this book—use it to identify and act on opportunities to create the most value and accelerate your own journey to becoming a person and a company that matters.

Viral marketing should not be a happy accident Aashish Chopra’s first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.