Have you ever seen a politician fiercely attacking his opponent? Sure you have. Election campaigns without attacks on the rival candidate's performance, policy propositions and traits simply do not exist. Negative campaigning makes up a substantial part of election campaigns around the world. Though heavily covered in election news, the practice is strongly disliked by political pundits, journalists and voters. Some are even concerned that negative campaigning damages democracy itself. Negative campaigning has inspired numerous scholars in recent decades. But much of the existing research examines the phenomenon only in the United States, and scholars disagree on how the practice should be defined and measured, which has resulted in open-ended conclusions about its causes and effects. This unique volume presents for the first time work examining negative campaigning in the US, Europe and beyond. It presents systematic literature overviews and new work that touches upon three fundamental questions: What is negative campaigning and can we measure it? What causes negative campaigning? And what are its effects?

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.

This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.

In this timely study, Ofer Feldman, Sonja Zmerli, and their team of experts shed light on the multiple ways communication affects political behavior and attitudes. Written for students and scholars alike, The Psychology of Political Communicators uses examples from the US, Europe, Asia, and the Middle East to examine the nature, characteristics, content, and reception of communication in three major areas of discourse: The style and nature of language used by political actors in the national and international arenas The discourse used in nationalist populist movements and during negative campaigns The rhetoric of the media as it tries to frame politics, political events, and political actors Collectively, the essays form a solid foundation on which to understand the different roles language plays in the conduct of politics, the way in which these roles are performed in various situations in different societies and cultures, and the political outcomes of verbal behavior. This book will be of interest to scholars and students of political psychology and communication studies.

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Over the last 30 years referendums have played an increasingly important role in determining government policy. Recent high profile referendums in Scotland, Catalonia and Ukraine have continued the movement towards independence referendums following decolonization and the end of the Cold War. The Greek bailout referendum and Britain’s vote on membership of the EU reflect a tradition of European states giving their people a direct say in the transfer of sovereign powers to the European Union seen through the ratification of key treaties such as Maastricht, Amsterdam, Nice and Lisbon. This Routledge Handbook covers key aspects and issues of direct democracy and referendums throughout the world including: •their history; •when, why, where, how and on which issues referendums are held; •why some referendums are more democratic than others; •how referendums are won; •whether they produce good policies; •if referendums increase participation and improve the quality of representative democracies; •do referendums increase trust in democracy and the political actors; •the impact of new technology on the possibilities, methods and frequency of direct public political participation; •how they should be regulated. Covering other related areas such as recall, citizen juries and random selection, this compendium is an indispensable guide to referendums and the workings of modern democracy.

This book investigates the ideological conditions inducing political actors to highlight corruption issues through valence campaigns. Using case studies and comparative analyses of party programmes, legislatives speeches and social media data, the author demonstrates that the more parties and/or candidates present a similar policy programme, the more they rely on valence campaigns. In other words, as the ideologies of parties have become increasingly similar over recent decades, the content of political competition has substantially shifted from policy to non-policy factors, such as corruption issues. These dynamics, and the ideological considerations underpinning them, also provide a novel perspective on recent phenomena in contemporary democracies, such as the growth of negative campaigning, as well as populist strategies based on anti-elite rhetoric. The book will appeal to students and scholars interested in political corruption, valence politics, populism and electoral campaigning.

In times of a worldwide pandemic, the election of a new US president, "MeToo," and "Fridays for Future," to name but a few examples, one thing becomes palpable: the emotional impact of media on individuals and society cannot be underestimated. The relations between media, people, and society are to a great extent based on human emotions. Emotions are essential in understanding how media messages are processed and how media affect individual and social behavior as well as public social life. Adopting a thoroughly interdisciplinary approach to the study of emotions in the context of media, the second, entirely revised and updated, edition of Routledge International Handbook of Emotions and Media comprises areas such as evolutionary psychology, media psychology, media sociology, cultural studies, media entertainment, and political and digital communication. Leading experts from across the globe explore cutting-edge research on the role of emotion in selecting and processing media contents, the emotional consequences of media use, politics and public emotion, emotions in political communication and persuasion, as well as emotions in digital, interactive, and virtual encounters. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication science, media psychology, emotion, cognitive and social psychology, cultural studies, media sociology, and related fields.